A new advertising campaign promoting Israeli inventions—dubbed “Israel Is On It”—launched this week, with its first ad appearing in the New York Times.
Chairman, Publicis Kaplan Thaler
“Some of the world’s most brilliant innovations and potential life saving cures are coming from one of the youngest and smallest countries on earth - Israel. This remarkable campaign can now let the whole world know."
Israel is on it aims to raise mass-market awareness of one tiny country whose citizens are curing cancer, making the ocean drinkable, finding ways to ‘hack a hacker’, saving lives by improving car safety and making our world better.