#IsraelIsOnIt is a media campaign created to raise awareness of Israel's major contributions to the environment, medicine, and technology.
The campaign has been endorsed by Israeli Consul General Ido Aharoni and Linda Kaplan Thaler, chairman of Publicis Kaplan Thaler.
Israel Is On It is a project by Untold News, a 501C3 based in New York City. Untold News is dedicated to building support for Israel by highlighting positive news about Israeli innovation. For example, it is not generally known that Israel has sent Crisis Teams to many nations in trouble, or that they produce nearly as many start-ups as all of Europe combined. Untold News is not political.
Marcella Rosen, President, had a career in top management in advertising before founding Untold News in 2010 in response to a bias she perceived in media coverage of Israel. She has previously led two successful campaigns to change attitudes: Campus Tolerance Foundation, to combat anti-Israel propaganda on 20 college and university campuses; and the Deciding Vote, a campaign to get more women to vote in 1992. Prior to that, she was Director of Media Worldwide at N.W. Ayer.
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Read Our First Book, Tiny Dynamo!
To learn even more about Israeli inventions, check out Tiny Dynamo: How One of the World’s Smallest Countries is Producing Some of Our Most Important Inventions.
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